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Explored Various Directions During Stakeholders’ Product Development Phase

Food Packaging
Concepts + Design

2012


ORGANIZATION   Super Nuts™ (an MCM Agriculture Brand)
TYPE   Food Packaging Design

POSITION   In-house Graphic Designer at MCM Agriculture
PROJECT ROLE   Graphic Designer + Illustrator
SOFTWARE   Illustrator, Photoshop

BACKGROUND  

Developed various packaging concepts for MCM Super Nuts™ and MCM Super Berries™, targeting China’s retail consumers in the convenience and supermarket categories. Each concept targeted different and specific audiences, exploring various packaging material, sizes and types.

MCM Agriculture is a U.S. based agricultural services company serving the Chinese market. Our Chinese joint-venture currently farms over 1,000 hectares of blueberries, organic tea, vegetables and spices for the Chinese market. From our farms in China we also provide garlic, mushrooms, peppers and ginger to the U.S.

See more from ‘Merica concept.

See more from Smile concept.

See more from Happy Star concept.

See more from Cloud concept.

See more from Craft concept.

See more from Country concept.

See more from Be A Star concept.