Part of collaborating with the Beijing marketing team included defining the type of roles (resources) needed to develop and maintain the site on their end since it will be in Chinese (their audience’s language), and our Beijing office will be the one’s maintaining the site’s content after its development.
Our Beijing counterpart recruited a local web developer to administer and set up the domain and hosting and develop the site. The country of China has domain registry requirements for business websites that were best performed and verified locally. The prototype showed how the website should interact with users on a macro and micro level, and how the website should look depending on the sections and users’ devices.
The plan is to continually collaborate with our Beijing office, after the initial build, to iterate their site, then fully launch it.