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Partial View of the Ground Floor West Corridor featuring Hayat

Art Direction for
Wall Stories

2013-2015


ORGANIZATION   Kahramaa Awareness Park, Doha Qatar
TYPE   Large Format Print Design

POSITION   In-house Graphic Designer at MCM Group
PROJECT ROLE   Lead Graphic Designer
SOFTWARE   Illustrator, Photoshop

BACKGROUND  

Created vector artwork displayed throughout the Kahramaa Awareness Park’s walls, that visualized the story of water and energy in relation to conservation and use. The walls are an extension of the interactive exhibits, which exude a fun, approachable, and engaging way to learning about the vital resources.

Collaborated with our east coast print and fabricator vendor, for technical and installation details.

I created the wall designs, building from the branding elements, layering water and energy concepts in a literal fun manner.

Read about this set of mural walls, receiving a Davey Awards in 2015.

“MCM Group won the international tender from the Qatar National Electric and Water Agency to design and build the interactive exhibitions and attractions for this futuristic educational exploratorium promoting sustainable living practices. Attractions include a 3D dome theater, interactive exhibits, an educational dark ride, and a host of dynamic features incorporating digital and dancing fountains, augmented reality exhibits, and a visitor tracking and reward system.” – MCM Group’s website.

Ground Floor
East Corridor
Featuring
Qatora and Nabd

Ground Floor
West Corridor
Featuring
Mowafer/Kahrob and Hayat

Tower Back Wall

Tower Elevator
Walls