BACKGROUND  

Designed the oobae shop’s brand identity, including logo, style guide and responsive website. Translated branding into their web presence. Built the site in a Bootstrap framework, an open-source library for front-end development.

the oobae shop is a project born out of the desire to apply current style and technologies, regarding branding and web site development. I came up with the shop’s narrative, identity, concept and design utilizing various exercises to brainstorm, conceptualize, content develop, research and produce, the style guide and website.